Rockpool Publishing has launched Sweet Hearts Press, a new imprint that is aiming to “revolutionise the gift industry”.
Sweet Hearts Press will feature a range of gift products, including reading journals, mindfulness puzzles, niche books and wrapping-paper books.
The new imprint will officially launch on 1st July 2025 and its books will be available globally through Simon & Schuster’s distribution partners.
The first two titles set for release are A Reading Journal: Mostly Here for the Smut, a “cheeky and charming” journal for romance fiction fans, and WRAP: Play!, a book of wrapping paper. In addition to these two initial releases, the imprint will debut nine products in total for the second half of the year.
“We’re excited to introduce Sweet Hearts Press as a space where personality, humour and creativity are at the forefront of gifting,” said Paul Dennett, chief executive officer of Rockpool Publishing. “This imprint is about offering products that are not only fun and cheeky, but also personal – perfect for those who want to stand out and make a statement, whether they’re giving or receiving.”