Amy Mae Baxter has been promoted to editorial director at Avon with immediate effect, and will continue acquiring commercial fiction across all genres, focusing on trend-led acquisitions.
Baxter joined the publisher from Dialogue Books in July 2023, and has published books including Offtrack by Esha Patel, Kilted Lovers by Megan Clawson, The Train From Platform 2 by Stephanie Steel and The Baby Dragon Café by AT Qureshi.
Baxter was previously editor-in-chief of the books magazine Bad Form, and has been nominated for the Allbright Awards and London Book Fair Trailblazer Awards, as well as being named a Big Issue Changemaker in 2022, and a Bookseller Rising Star in 2021.
“I couldn’t be more thrilled to see Amy take this hugely well-deserved step up to editorial director, as to say that Amy is a talent is something of an understatement,” Avon publisher Helen Huthwaite said. “Since joining Avon only 18 months ago, Amy has proved her publishing prowess time and time again, leading the charge on the division’s trend-led acquisitions, and taking our books to more readers than ever before. From baby dragons to F1 romances, royal rom coms to quirky horror x romance mash-ups, Amy’s finger is well and truly on the pulse of what readers want to read.”
Baxter added: “Since joining Avon, I’ve felt so welcome and supported – no matter how wacky or 90s-rom-com-inspired the idea, the Avon team has been willing to try it! I’m so thrilled to have the opportunity to continue to develop our strategy for romantic, fantastical, and genre bending books, and to work with even more brilliant Avon authors.”
